The philosophy behind SHFT is that sustainability should be incorporated into our everyday lives and into our culture, art, design, and music. “As filmmakers who are concerned with climate change, we felt that we could bring something creative to express the changes we wanted to see and were, gratefully, starting to observe. We feel that video, art and design are powerful and inspiring ways to convey this narrative.” I could not agree more with this statement and is in many ways the very reason I made this blog. They also mention that since money talks and demand drives the market and innovation, SHFT also showcases many sustainable products and ideas that hopefully illustrate a way towards a more sustainable future. They also feature cutting-edge ideas and the people behind them.
Here are just a few cool topics from SHFT (http://www.shft.com/):
Diego Stocco: Music From A Tree: http://www.shft.com/watching/diego-stocco-music-from-a-tree
Playing a tree for a Techno Track
The Big SHFT: Bionic Men: http://www.shft.com/watching/the-big-shft-bionic-menReturn Textiles with Pharrell Williams: Sustainable Fabric
Harvesting Air for Water: http://www.shft.com/reading/harvesting-air-for-waterGathering water from the Air in Lima, Peru
One Belongs: http://www.shft.com/watching/one-belongsAnimated short from Liz Klein about plastic pollution in the oceans
Ars Natura: Lea Turto: http://www.shft.com/reading/ars-natura-lea-turtoA Finnish artist, Lea Turto works in felt and tree stumps in the woods