January 4, 2013

SHFT: Curating the Culture of Today’s Environment

SHFT, in their own words, “is a multi-media platform founded by film producer Peter Glatzer and actor-filmmaker Adrian Grenier. Our mission is to convey a more sustainable approach to the way we live through video, design, art and culture”. Their website includes a wide selection of topics including art, energy, architecture, fashion, conservation, food and business. SHFT is a fabulous resource of new and hopeful ideas for the future. It is also the best all-encompassing website I have found yet on these topics.

The philosophy behind SHFT is that sustainability should be incorporated into our everyday lives and into our culture, art, design, and music. “As filmmakers who are concerned with climate change, we felt that we could bring something creative to express the changes we wanted to see and were, gratefully, starting to observe. We feel that video, art and design are powerful and inspiring ways to convey this narrative.” I could not agree more with this statement and is in many ways the very reason I made this blog. They also mention that since money talks and demand drives the market and innovation, SHFT also showcases many sustainable products and ideas that hopefully illustrate a way towards a more sustainable future. They also feature cutting-edge ideas and the people behind them.

Here are just a few cool topics from SHFT (http://www.shft.com/):

     Playing a tree for a Techno Track

     Return Textiles with Pharrell Williams: Sustainable Fabric

     Gathering water from the Air in Lima, Peru

     Animated short from Liz Klein about plastic pollution in the oceans

      A Finnish artist, Lea Turto works in felt and tree stumps in the woods